Timeline
Below are brief highlights from our brand history, in the form of a timeline. For a more detailed CV, please click here.

2000 / Kukkalaukku
Hanna Sarén exclusively for Skanno.

2000 / Lehmälaukku
Hanna Sarén exclusively for Skanno.

2001 / Gingham Window
First clothing collection.

2002 / Wooden Shoes
Sarah Jessica liked them too; have a look at Sex and the City, Season 4, Episode 63, “Change of a Dress.”
Carrie was wearing Hanna Sarén wooden sandals when breaking up with Aidan, while saying: “Every day, millions of people suffer from monogamy. There is no known cure.”

2003 / Talvineule

2004 / At Home
First leather shoe collection.

2004 / At Home
Another bag sighting on Sex and the City, Season 3, Episode 34, “Boy, Girl, Boy, Girl….”
Miranda carried a Hanna Sarén handbag while having lunch with the ladies, where Samantha said: “I’m a trisexual. I’ll try anything once.” That Samantha.

2005 / Parirusetti

2005 / Botanical Garden

2005 / Spin: The Musical
Costume design.

2005 / Tree Your Mind
Solo fashion show for international press in Nuuksio, Finland, in cooperation with Metsäliitto, Metsäsäätiö, and The Finnish Tourist Board, MEK.
Photos: Joanna Moorhouse

2005 / Alvar Aalto: Iittala
Hanna Sarén for Iittala inspired by Alvar Aalto, collection for Iittala Aalto Jubilee 2006.
Photos: Joanna Moorhouse

2005 / Ginen Award
IN’s nordiske design priset GINEN. Scandinavian designer of the year 2005.

2005 / Akseli Gallen-Kallela

2005 / Kissasaapikkaat

2006 / Our Shop
Moved our little business to a bi-level studio and shop, September 2006.

2006 /
Ankkalaukku ja Saappaat
Design project for the Sony Ericsson Z610i design mobile.
Costume, shoe and jewelry design for Swarovski.

2008 /
Ril’s, women line head designer for SS09 and FW 09-10.
New Elnett girl for L’Oréal Elnett Satin hairspray.
Launching new concept for Seppälä “Hanna Sarén by Seppälä” clothing, leather shoe and handbag line for FW08-SS09.

2009 /
Cinema Verité, Helsinki Style – launched the very first Hanna Sarén collection short movie series.
Pink ribbon pin campaign design for Syöpäsäätiö Finland.
Dove “Dream Dress by Hanna Sarén” campaingn with Unilever.


2010 /
Nordic Look Honour Guest with SS11 collection.
Hanna Sarén & White Moment launch sneakers collection.
Launch of Botisto men’s leather dress shoe collection for Spanish market.

2011 /
Hanna Sarén Kesäkauppa opens downtown Helsinki, fb: Hanna Sarén Kesäkauppa

2012 /
“Day Dreams” wooden shoes and clutch bags launch.
Shop-in-shop opens at Design Forum Shop: 29.3.-30.5.2012
Exhibition “Helsinki Fresh” opens in Berlin Direktorenhaus 15.6. – 8.7.2012
Designgalleria 12, a private exhibition at Design Museum from 20.8 – 5.9.2012. Hanna Sarén Fashion Show at Paviljonki/Design Museum on the night of art, 23 August.
