“I have always fancied fashion photographs. I’ve been thinking it would be great to do something in that field, but was never very active executing this wish. That’s why I was really excited when I got the opportunity to shoot with Hanna Sarén. We had a very good understanding of what we were going to do and I received fairly free hands to do what I felt was best. Our goal was to achieve timeless and stylish pictures. It was a very natural choice because her collection is like that too! From the very beginning, we decided that all the pictures will be shot on location outside and that they will be almost entirely black and white.

The shooting was carried out without a big crew, heavy equipment or artificial lightning. Pictures were shot in three different locations, in rather fast pace, during one day in Helsinki. I had planned the shootings in advance, but only roughly, leaving a good deal of room for intuition. All the details were to be decided during the shooting.

Actual shooting was really liberating and a lot of fun. It was comfortable to work quickly, with light equipment, and without an accurate script or plan, because that is the opposite of what I do normally. Working with the whole crew was easy and the models were charismatic, professional and really nice, even tho they were very young. So, thank you Siiri and Eric. The result was great! Let’s do some more of these!”

— Juha Nenonen

More of Juha’s images can be seen on his website: www.juhanenonen.net

Models: Siiri and Eric (Paparazzi) / Make-up and Hair: Laura (Toimisto)