Welcome to our interview session #3. Today I am interviewing Hisashi Tokyuyoshi and Fumie Shimoji behind édition Paumes, Japan. They visit Helsinki to make a book called “Finland Family Style”. And they visit our home too.
HS: Tell me about yourself and your backround.
In the early 1990s, after getting married, Hisashi Tokuyoshi(photographer and art director) and his wife Fumie Shimoji(artist’s agent) decided to move to Paris to experience “something new”. During this time they became friends with designers such as Tsé & Tsé, Maison Georgette, Hervé Tullet, Carlotta…
In 1997, on their return to Japan, two young French designers, Tsé & Tsé associées, gave them an opportunity that would would open the doors to great things to come… Tsé & Tsé invited Hisashi and Fumie to become their agents in Japan. It was this amazing opportunity and enriching collaboration that gave Hisashi and Fumie their passion for French design and the “art de vivre” of designers. Subsequently, they became agents for other French designers they had met during their stay in Paris. A family-run business and the foundations of édition PAUMES was born.
Right now, we are 7 people working in Tokyo, as well as working people in the other cities as coordinators who help us with the books. Our way of working is particular to us because we do everything “in-house” in our own office in Tokyo – – the photography, the texts, the design, and even the distribution. So, the end product is a « hand-made » book. We would like to continue to create books with this same unique style. For us, all of the artists who are in our books are also part of the team.
We also have « galerie doux dimanche , » a galerie and boutique where we exhibit objects made by artists. As you know, we have a line of books that focus on interiors and the lifestyle of artists, so this fits into our interests quite nicely.
HS: You are Japanese. How did you end up doing books from Paris France, not from Japan?
Leading to the previous answer, through Hisashi and Fumie’s friendships and collaborations with French designers, they visited the ateliers and homes of these creative people. And they would always be amazed and intrigued by the creativity that surrounded the designers in their working and living environments, as well as in their family life. They had the desire to share this through a series of books as édition PAUMES…
HS: Why private homes and creative industry studios?
Hisashi and Fumie were lucky enough to meet French designers. They started to visit the ateliers of some friends, and then we had a book project for the first book “Ateliers des Artistes à Paris”.
To visit ateliers is wonderful experience, because the space is full of interesting things. There is a whole universe of undiscovered creativity! We could know how their design/works born from a small things in their ateliers. We feel the atelier is one piece of wonderful their work, too.
And also the private homes stimulate curiosity for us very much. For the example the tools for cuisine, the characters in the children’s books and so on, we can see the culture of those countries and life of people who lives in there.
HS: It must be exciting to go to private homes to photoshoot a book, how do you find that?
Yes, it is exciting surely! And the research is one of precious thing for our book. When we find the homes, we correspondence well with the coordinator. We work alongside all of the coordinators. So we think it is very important to the coordinator who is introduce to us about the artists, their homes and the city at the first. Recently we have received some of e-mails with photos from people who are interested in our books and would like to take part in! We feel honored about that.
HS: What is the story you would like to tell through these lovely books?
The delight for making true their little ideas or their wonderful dreams by hands of themselves. Even though there would be a little failure, it would be only one precious thing, we respect that mind!!
And also we are interested in homes that are full of love, creativity and that have a history and a story. Objects that could have been given by the grandparents, things that parents make for their children and especially the things that children create by themselves – We think that all children are little artists. The important thing is to include things in the home that create a sense of love for the children, and create a link to the family.
HS: Your books are full of creativity, your team must be very stimulating.
To make many books means to take an interest in various things always and continuously afresh.
We would like to tell the readers that we could meet artists and their lifestyle and take a lots of interest things about them. All member of PAUMES team keep their own curiosity in each mind.
HS: What are the most remarkable, memoriable homes or people you have met?
Every people and homes are memorable for us! Once we turn the page of our books, it make us to come back our lovely memories with each people and homes when we visited. We are grateful to everyone that they open the door of their homes and tell their stories.
If we were to venture a person, though back to the first answer, it would be Tsé & Tsé who is a Parisian designer. They creates products that they love to use, and their apartment and atelier are full of creativity. And “A to Z de Tsé & Tsé” is the first book that Hisashi did the photography and art direction.
HS: What’s next?
We are going to continue to make more books mainly Paris and the other city of Europe. Of course, Helsinki again!!!
The theme and genre are not so important, we always think that we would like to introduce new or future artists. We would like to create a book that makes both of the artists and readers happy.
— Hanna Sarén